Strategy: Adding Ancillaries - Cash Cow or Money Pit? Inspired by stories of lofty returns promulgated by aggressive marketers and the popular press, medical groups are delivering new patient services at a frenzied pace in a quest to revive their shrinking profits. “The financial return on some of these ancillaries is very high,” Craig Holm, senior vice president of Health Strategies and Solutions, affirms.
Inspired by stories of lofty returns promulgated by aggressive marketers and the popular press, medical groups are delivering new patient services at a frenzied pace in a quest to revive their shrinking profits. “The financial return on some of these ancillaries is very high,” Craig Holm, senior vice president of Health Strategies and Solutions, affirms.
Also see:Trendspotter: Will Ancillaries Save you ... Or Drag You Down?Growth Strategies: Should You Add Services?Q&A: Adding AncillariesQ&A: Ancillaries in Internal Medicine
Many primary-care physicians perform minor surgical procedures in their offices. It's convenient for patients and a source of revenue. But to get paid, you have to know the coding rules.
Also see:Q&A: Coding Questions: We've Got the Answers